Hello everyone, I am Alan, the founder of Omnichat. It is the time of year for me to give the annual summary. What I shared last year was that ‘The pandemic continues in 2021, Omnichat creates future retail trend for brands: OMO Chat Commerce’
This year, the pandemic has finally come to an end , officially entering the post-pandemic era. During the three-year pandemic, brands are more aware of the importance of online and offline integration (OMO), such as WhatsApp, LINE, FB Messenger, and IG, and how to achieve revenue growth through all-round Chat Commerce. Omnichat’s business growth also reached a record high.
Omnichat’s growth reached new heights in 2022
In 2022, Omnichat’s revenue growth reached another peak. Both the Hong Kong and Taiwan markets broke the fastest growth records in history, with annual revenue increasing by 315% compared to 2021. In addition, what made us more proud was the 600 million GMV for retail brands created by Omnichat throughout the year, growing by 230% compared to 2021. In terms of usage, daily active social users have doubled to 23 million while the number of messages sent has exceeded 220 million. At the same time, it has brought a conversion rate that is 5 times better than e-commerce websites on average.
Together, we created more success cases with brands
In 2022, Omnichat continued to create more success stories with our clients, such as Watsons, Fortress, FILA, OSIM, Timberland, Sasa, Eu Yan Sang, Venchi, Luk Fook Jewellery, MOMA, SONICE, etc. We empowered brands to increase website conversion rate by 10 times to 15–20%, ROAS by up to 300, OMO binding rate by up to 60%, number of social followers growth by up to 10 times or above, WhatsApp and LINE conversion rates up to 7–10 times, brands’ revenue growth up to 400%. More success stories can be found here.
Omnichat garnered multiple retail technology awards
In 2022, we were honoured to receive award recognition for retail technology from several organisations, including HKRMA Smart Retail Tech Award (Bronze Award), HKRMA Grand Prize for E-Commerce Specialist, HKRITA Best Retail Innovation (Product & Solution) (Gold Award), and Watsons HWB 2022 Digital Strategic Partner Award. In addition, we held more than 40 seminars and webinars on different scales in Taiwan and Hong Kong, collaborating with our partners like SAP Emarsys, Insider, etc.
We officially entered the Southeast Asian market
In addition to the Taiwan and Hong Kong markets, we officially entered Southeast Asia, Singapore, and Malaysia. The number of staff has already reached 70, including the product engineering team, the business development team, the growth marketing team and the customer success team. In the future, we will continue to expand into more Asian markets and recruit more top talents from Asia Pacific to join our fast-growing MarTech start-up company, becoming the largest Omnichannel Chat Commerce company in the globe.
Our insights into Chat Commerce in the post-pandemic era
The third-party data tracking cookies will be officially eliminated in 2024, and 2023 will be the critical moment to master first-party data. In the post-pandemic era, brands with online and offline OMO sales and all-around social channel data integration will be the future dominators.
Omnichannel Social CDP will become an indispensable tool for brands to create the best customer experience and future revenue growth.