Chat Commerce: The Rising Customer-Centric Strategy
When talking about conversations, what comes to your mind? Emails, phone calls, meetings or WhatsApp…? Our work arrangements, ways of living and even spending habits have been changed since the […]
Gear up for the next retail trend: OMO Chat Commerce
Retailers have gone through tough times in recent years. Before COVID-19, a lot of retailers started transforming their business model from pure online or offline retail to O2O(Online-to-Offline), which means […]
Meta goes all-in on Chat Commerce in 2022
On 19th May, Meta held its first-ever business event ‘Conversations’ on the future of customer communication and business messaging, announcing the global launch of ‘WhatsApp Cloud API’ and introducing Facebook’s […]